Routines & Tips

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  • Les perturbateurs endocriniens : qu'est ce que...

    Certains shampoings, masques ou soins coiffants contiennent des perturbateurs endocriniens susceptibles de bouleverser notre système hormonal. Apprenez à les reconnaître, à les éviter, et découvrez des solutions saines avec Demoiselle...

    Les perturbateurs endocriniens : qu'est ce que...

    Certains shampoings, masques ou soins coiffants contiennent des perturbateurs endocriniens susceptibles de bouleverser notre système hormonal. Apprenez à les reconnaître, à les éviter, et découvrez des solutions saines avec Demoiselle...

  • OILY SCALP

    Oily scalp? No need to strip. Oiliness isn't a sign of discoloration, it's a sign. Discover how to lighten your roots with gentle, sulfate-free, and harsh-tasting care. A healthy and...

    OILY SCALP

    Oily scalp? No need to strip. Oiliness isn't a sign of discoloration, it's a sign. Discover how to lighten your roots with gentle, sulfate-free, and harsh-tasting care. A healthy and...

  • DRY OR FLUFFY HAIR?

    Stop breakage! Detangling isn't a chore, it's a treatment in its own right. Discover the right techniques, the right tools, and our Maison Sélective tips for gently detangling without breaking...

    DRY OR FLUFFY HAIR?

    Stop breakage! Detangling isn't a chore, it's a treatment in its own right. Discover the right techniques, the right tools, and our Maison Sélective tips for gently detangling without breaking...

  • DETANGLING GESTURES WITHOUT BREAKAGE

    Detangle painlessly, without breakage. A gentle routine, the right steps, and your hair will thank you.

    DETANGLING GESTURES WITHOUT BREAKAGE

    Detangle painlessly, without breakage. A gentle routine, the right steps, and your hair will thank you.

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Our story

A story of transmission
I'm Ana Stern, mother of a teenager and founder of Maison Sélective, an e-boutique born from a fundamental need: to offer a reliable, demanding, and reassuring space in a hair world saturated with confusion.
Today, many young girls, influenced by social media, adopt aggressive routines without any real knowledge of their hair or the consequences of the products they often use during periods of hormonal upheaval. Between misinformation, viral trends, and formulas containing endocrine disruptors, their first hair care routines lack support.
For them, we created Demoiselle Sélective: a clean, gentle and sensory hair care range, validated by hairdressers, trichologists and health professionals.
Maison Sélective also offers a careful selection of natural, ethical and aesthetic brands, dedicated to women seeking quality, transparency and meaning.

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