A story of transmission

I'm Ana Stern, mother of a teenager and founder of Maison Sélective, an e-boutique born from a fundamental need: to offer a reliable, demanding, and reassuring space in a hair world saturated with confusion.

Today, many young girls, influenced by social media, adopt aggressive routines without any real knowledge of their hair or the consequences of the products they often use during periods of hormonal upheaval. Between misinformation, viral trends, and formulas containing endocrine disruptors, their first hair care routines lack support.

For them, we created Demoiselle Sélective: a clean, gentle and sensory hair care range, validated by hairdressers, trichologists and health professionals.

Maison Sélective also offers a careful selection of natural, ethical and aesthetic brands, dedicated to women seeking quality, transparency and meaning.